Creating your social media marketing strategy doesn’t need to be painful. Here’s an eight-step guide on how to create an effective plan for your business. A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re […]
Business growth is a difficult beast. Grow too quickly, and your company could tear apart at the seams. Grow too slowly, and your competitors are likely to eat your lunch. Managing your company’s growth takes careful planning and execution. Here’s how to make sure your company is not just growing, but growing sustainably: 1. Set […]
For any business – whether it be a large corporation or a small “mom-and-pop” store – to succeed in today’s digital world, a social media presence is no longer an option. Social media has not only changed the way we do business but it opens previously closed doors. Social media platforms provide a massive audience […]
Check out our 3 step guide to see which social media platform works best for your business and customers. When you’re busy running your business, it’s impossible to find time to be active on every social media outlet out there. Narrowing down your choice to just a select few platforms will allow you to focus your […]
Void of research and planning, many companies make hasty and ill-advised decisions that adversely impact their enterprise value. Our appetite for simplicity should not override our need to be thorough, especially when the future of a company is at stake. Strategic planning, and even visioning, cannot be casually ideated in a few hours. Often, strategic […]
Conduct market research Market research is a key part of developing your market strategy. It is about collecting information that provides an insight into your customers’ thinking, buying patterns, and location. In addition, market research can also assist you to undertake an initial sales forecast, monitor market trends, and keep an eye on what your […]
So you have a business and business is good. Now how do you make it better? The best businesses are always looking for ways to improve, whether that’s offering better products or adopting more efficient processes. Here’s how you can take your business to the next level. Signs It’s Time to Grow You should always […]
With the broader shift towards eCommerce over the past year, and the expanded usage of social media as a means of connection, on various fronts, as you’ve no doubt heard repeated over and over again, it’s now imperative for all businesses to have a social media presence in order to maximize their online presence and boost brand awareness […]
A business strategy is a powerful tool for helping you reach your business goals, defining the methods and tactics you need to take within your company. The business strategy also guides many of your organizational decisions, such as hiring new employees. Creating a business strategy that’s in line with the vision you have for your […]
For small businesses without Human Resources (HR) to know when to employ a recruiter. While HR does much more than recruiting, in many instances, a smaller company’s primary HR need is the acquisition of talent to perform at its best and grow. One of the solutions is to hire a contract (temporary) recruiter. Typically, a […]